THE GEDISHA DIFFERENCE

GEDISHA is motivated by a common vision to create products that are as enjoyable as they are ethical.

Our Legacy of Excellence

Founded in 2008 in Yiwu, GEDISHA has grown from humble beginnings into a symbol of refined luxury. For more than sixteen years, we have remained dedicated to one pursuit—perfecting the art of jewelry. Our story is one of persistence, craftsmanship, and a belief that true beauty is born from time, patience, and devotion.

A Trusted Global Brand

Over the years, GEDISHA has built a reputation for uncompromising quality and artistry. From Europe to the Middle East, from North America to Southeast Asia, our creations are celebrated by those who seek authenticity and refinement. Our global presence is a reflection of both trust earned and beauty shared.

Our History

Founded in 2006, we began to develop

In 2006, in an unremarkable corner of Yiwu, Zhejiang, a seed of a dream for jewelry and accessories quietly sprouted. Mr. Xu Xinhai, the founder, established the common phrases of Fengyun Accessories, a small workshop with only a few employees, driven by his keen insight into the jewelry industry and a tenacious spirit of daring to venture and strive.
At the beginning of the business, the conditions were extremely harsh. The team faced limited funds, rudimentary equipment, and cramped space. However, it was precisely in such a difficult environment that the genes of Fengyun were laid down. General Manager Xu Xinhai firmly believed that products are the foundation of a company. Instead of choosing to capture the market with low-quality, low-priced products, he set the standard of "pursuing perfection" from the start. He, along with the initial team members, personally crafted each product, paying meticulous attention to details, and infused a near-obsessive artisan spirit into the company's veins. This commitment to quality at the outset became the most solid foundation for Fengyun's future success.
The early hardships honed the team's perseverance. Everyone took on multiple roles, working day and night. Although it was tough, seeing customers' recognition of product quality, everyone believed this path was correct.

In 2008, we achieved standardized management

In July 2008, Xu Xinhai made the first key strategic decision in the company's history: implementing standardized production management. He realized that the workshop model could not support greater dreams, and to achieve scale and development, the traditional "depending on the master's mood" production method had to be broken. Scientific and unified standards needed to be established. This decision required significant investment of resources and effort at the time, but it proved to be the crucial step for Fengyun to transition from a "workshop" to a "factory." Standardization made product quality stable and controllable, significantly increased production efficiency, and prepared the company for larger and more complex orders in the future.
System certification, solidifying the foundation.
The successful implementation of standardized management allowed General Manager Xu Xinhai to see the power of systematic and international management. He knew that to stand out in the global market, he must obtain the "passport" to the international market. Thus, a series of visionary decisions followed.

In October 2009, we became one of the first to pass the ISO14000 environmental management system certification.

This not only demonstrated Fengyun's social responsibility as a corporate citizen but also conveyed an important message to the outside world: Fengyun is a forward-thinking, environmentally friendly new manufacturing enterprise, and its products align with the global trend of green consumption.

In March 2011, we successfully passed the ISO9001 quality management system certification.

This marked that Fengyun's quality management had reached internationally recognized levels, with strict documented procedures and standards for every production stage, from raw material procurement to production processing, and finally to finished product inspection, forming a closed-loop management.These certification decisions, which seemed somewhat "ahead of their time" and even required sacrificing some short-term profits, were persistently pushed forward by General Manager Xu Xinhai with extraordinary perseverance and strategic vision. These certifications were like wings for Fengyun, greatly enhancing the trust of overseas customers, especially high-end markets in Europe and America, in Fengyun. Orders came pouring in, and the company's reputation and brand image saw a qualitative leap.

In 2012，our annual turnover smoothly surpassed two times.

This figure is the best reward for all the persistence and effort over the past six years, marking that Fengyun has shed its naivety and grown into a new star in the jewelry industry that cannot be ignored.
Brand rebirth, moving towards high-end.

In 2013, the most bold decision in the company's history: to establish its own brand—GEDISHA.

While the increase in turnover is indeed gratifying, General Manager Xu Xinhai's thoughts are even more profound. He realized that relying on contract manufacturing in the long run would keep the company at the bottom of the value chain. Without its own brand, it would be like having no soul. This name carries Fengyun's full expectations for the future: high-end, elegant, design, innovation, craftsmanship, harmony, and art. The establishment of the GEDISHA brand signifies a strategic shift from 'manufacturing' to 'creation,' and from 'contract manufacturing' to 'brand'.
Centering on the GEDISHA brand, the company has implemented a series of changes:
Focusing on high-end luxury: Product design revolves around the core keywords of 'high-end, luxurious, and sophisticated,' using superior materials and incorporating cutting-edge design concepts.
Building a professional team: The company has actively recruited a team of professional designers, drawing on global art trends to create original and distinctive products. At the same time, it has forged a professional production team, systematizing and scaling the 'artisan spirit' to achieve extraordinary quality.
Expanding into global markets: With solid quality and unique brand appeal, GEDISHA quickly opened up international markets, with products sold to over 20 countries and regions worldwide, including South Korea, Japan, Southeast Asia, the United States, Brazil, France, Eastern Europe, and more. GEDISHA is no longer just a trademark but has become a symbol of style and quality, deeply ingrained in people's minds and widely accepted both domestically and internationally.
Correct strategic decisions have led the company onto a fast track for development. The company's scale continues to expand, modern factories rise from the ground, and production lines become increasingly intelligent. The influence of the GEDISHA brand grows daily, becoming a trusted choice for many fashion consumers and dealers both domestically and internationally.

For the Future

In 2024, Yiwu Fengyun Jewelry Co., Ltd. celebrated its 18th anniversary. Looking back on the journey, from a small workshop in 2006 to today's industry leader, it is an inspiring epic filled with perseverance, determination, and sound decision-making.

This year, the company's sales once again set a miracle, This is not just a numerical leap but the strongest proof of Fengyun's brand value and market position. Today, Fengyun has become a comprehensive jewelry enterprise integrating design, research and development, production, and sales.

General Manager Xu Xinhai often says, 'Fengyun's success today stems from our focus on doing one thing well for sixteen years, and our uncompromising craftsmanship in every product.'
Looking to the future, Fengyun's journey is vast as the sea and stars. We will continue to deepen our focus on the jewelry and accessories industry, increase investment in research and development, and lead design trends; we will further strengthen the GEDISHA brand construction, telling the story of the fusion of Eastern aesthetics and global fashion; we will actively embrace the digital wave, innovate marketing models; we aim to grow the company stronger, not only pursuing commercial success but also committed to making more contributions to society and taking on more corporate social responsibility.
Sixteen years of wind and rain, sixteen years of dedicated craftsmanship. The story of Yiwu Fengyun Jewelry Co., Ltd. is far from over, and new glories are being written.

Our partners provide a clean, safe work environment and ensure that employees are treated with dignity and respect. We wouldn't have it any other way.

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  • Heritage

    Rooted in sixteen years of dedication, GEDISHA carries the spirit of timeless craftsmanship. Each piece reflects our journey from humble beginnings to a symbol of refined luxury.

  • Inspiration

    Our designs are born from the harmony of Eastern aesthetics and global fashion. From nature’s elegance to cultural stories, every creation embodies beauty with meaning.

  • Commitment

    We honor our responsibility to people and the planet. With ethically sourced materials and sustainable practices, GEDISHA jewelry celebrates both artistry and integrity.